Invictus has to be acknowledged all around the place for people to be inspired and urged to conquer their fears. A billboard will just do that as it can stand out in the open with its abstract image, presenting Invictus to numerous individuals. This billboard will have to displayed at events and at locations where extreme sports are present. This means when individuals take a look at the billboard, they will be somewhat encouraged to do their best, to exceed their limits and fears.

Cameron Mackenzie Photography

Here I have reflected the text, image and logo and have also added a faded orange and blue tinge to the sides. I have also added a overlayed images of trees and a triangle to create texture. I have also changed the gradient overlay of the text

Here I have added 2 more triangles and coloured them. I have added faded lines to each side of the billboard and more text stating the rider and website for inspiration and etc

My displayed billboard mockup

Invictus has the goal of encouraging and inspiring others to conquer their fears. With Invictus beer and energy drinks, conquering your fears will not be a problem; it will be a dream come true. Once you have taken a swig of your drink, your fears will be terminated and your limits will decrease in no time. The action that takes place is not just made by the liquid, but as soon as you take a geez at the label, your hands should naturally wrap around the bottle and the sensation of pushing yourself past your limits should start to occur right then and there.

Youtuber: Blake Rountree

Here I have added a stroke and outer glow to the triangles and bars. I have also moved the logo to the right side of the bar, moved the 'since 2017' to the bottom middle, and moved 'Invictus' to the top above one of the triangles

Here I have added a pink stroke to the titles to make them stand out a little more, as well as adding 2 bars, 1 under each title that are connected to the main. Also changed some of the colouring and effects to brighten it up

Added more colours (blue and orange) and added a blue and orange fade on the right side coming off the bar

Here I decided to move the logo, 'Invictus' and 'since 2017' to a better location which I believe looks more appealing

Here is my mockup of my label wrapped on a beer bottle

Invictus needs to have a station where all Invictus individuals can gather and work together, such as a team. Motocross has teams such as KTM and Yamaha, but an Invictus team would be much stronger as we would conquer our fears as a team, therefore will be on top of leader boards as a team. Through this station and team, Invictus will be present in the tent design, and within the tent you become an Invictus Individual.

Here I have added an orange and blue fade to the sides. I have also added a pink outer glow to 'TEAM' and an orange stroke to 'conquer your fears'

Here I have Added a black boarder around the image. I have also duplicated and changed the blend mode of one of the curved faded lines to give it a pink colour effect.

Added a black stroke to 1 of the curved faded lines. Swapped the 2 texts on the right side around and added more of a blue fade on the right side with a texture overlay

Here I have inverted the curved faded lines and duplicated them and put them separate on both sides. I have also moved the texts and logo to opposite sides.

Added an orange fade to the top right and moved the 'conquer your fears' underneath the 'Invictus' with an orange stroke.

Moved 'TEAM' to the centre and added a blue fade to the bottom left 

Added 2 orange faded lines to the centre

Moved the logo to the right and because of that moved the 'TEAM' to the left side to make it look balanced

Here is my final design mockup of both designs on the tent